4.Managers and Decision Making in the Real World
1)Managerial Roles
Classical model of management
: planning, organizing, coordinating, deciding and
controlling
behavioral models
: the view of the actual behavior of managers
Model-driven DSS • Using some type of model to perform “what if” and other kinds of analysis
• Analysis capabilities were based o
Problem: Needed global production platform; existing infrastructure was a hodge-podge of different systems, platforms; data did not flow between systems
Solutions: Standardized on Oracle E-Business Suite 12, an enterprise application with modules for multiple functions
With integrated system, Severstal NA is able to optimize end-to-end processes instead of individual processes; to deliver highe
Chapter 1-2. History of GE
GE is a multinational company established by Thomas Edison in October, 1878. GE’s business diversified during the 1920’s and President Owen D. Young and Gerald Swope integrated and reorganized the company by classifying based on 6 main product areas as well as introducing the concept of operation division in each business that is responsible for development of
The Ugly Side of CRM: Why CRM Matters
- More now than Ever Before
Now, companies have no choice as the power of the customer grows exponentially as the Internet grows.
Figure 11.3
In every case, you have become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience.
You constructed open-source software and
make a significant change.
Marketing Plan Strategies Ryanair should have a detailed plan for its strategic moves in the market and be able to provide good customer services to the customers possibly through discounted flights and value promotions to keep the competitive advantage at a stable mode within the competition and it will need to focus more on the core competencies that allow Ryanair